Customized furnishings can tell a company's story and express its identity, becoming a tangible extension of the brand capable of communicating through fabrics, colors, prints and embroidery. To this, a new level of product communication can be added, allowing the product itself to offer the user an interactive experience.
Customized promotional furnishings thus allow companies to stand out in the market and imprint a strong message in users' minds, through a completely new strategy. With Personalize, Punto Piuma Home lets brands print or embroider customized logos and creative designs on the products in the catalogue (and beyond), which thus become furnishing elements capable of delivering engaging experiences.
A new voice for brands
Once brands are given the freedom to choose any kind of creative content they want featured on Punto Piuma Home products, it's clear this opens the way to new forms of communication, able to convey even more distinctively the messages and identity of companies that choose to use customized furnishings to promote their business.
A further strength of Personalize lies in the fact that its products adapt to any context of use, both indoor and outdoor, such as:
- Bars and venues
- Public and private offices
- Commercial spaces
- Spas & Wellness
- Hospitality
Customizing your furnishings means creating an element of instant recognizability, increasing brand visibility and leaving a lasting impression on the user; but how do you engage the user and make them part of our communication strategy, while at the same time letting them get to know our brand and what it has to offer in depth?
Through an interactive product element that lets the user experience an immersive journey within the brand's communication universe. For example, by printing a QR code on the surface of the product which, once scanned, launches any type of dynamic content on the user's device, such as a video or a website page.
360° customized furnishings
Punto Piuma Home products can be customized in shape, fabric and print, offering the chance to furnish spaces in an original way, depending on the needs of each brand, event or situation. The service is available for a wide selection of models in the Personalize catalogue, but even if you can't find the product that perfectly fits your needs, we're able to create customized shapes, building made to measure projects.
The customization process for Punto Piuma Home products is simpler than ever:
- Choose the model and size of the product you want to customize
- Decide on the finish, opting for either printing or embroidery
- Send us your artwork or request a customization directly from us
- Receive your customized furnishing and let it tell your brand's story
Change the way you communicate, through a strategy that blends tradition and artisanal know how with innovation and interactivity. With Personalize, it's the product that speaks.